Adidas has signed a NIL deal with Kaleena Smith. With this, she becomes the first woman player, who is still in high school, ...
With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.
Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...
Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...
Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...
He continued, “The AE 1 has undoubtedly been one of the top basketball models of the year ... which increased 305 percent for ...
The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...
Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...
Adidas has unveiled the recently relaunched Kareem Abdul-Jabbar OG sneakers in new colorways. The relaunched Kareem ...
Adidas has struggled with the end of the Yeezy product line and inventory management issues in North America but appears to be having some success with new products in basketball and with its ...