Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training.

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...

Peak Samba hype may be behind us, but Adidas and Lionel Messi have collaborated on the most stylish color scheme yet.

Adidas has ended its "fight" with Kanye West over antisemitic comments he made in 2022, which scuppered the sports brand and US rapper's "Yeezy" collaboration. Adidas discontinued the collection ...

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Paul Mescal wears Adidas Sambas. Now, to be totally clear, the way Amazon sales typically work is that every shoe size is a different price. For these Sambas, that means that if you're a size 12 ...

Nike is the undisputed king of sports apparel and footwear in the United States. Unfortunately, sitting atop the throne of the sportswear industry in the current environment makes brands a target ...

What made me look forward to this Adidas 4D Run 1.0 review was a visit to the Adidas headquarters in Herzogenaurach in January 2020, when I had the pleasure to interview Sam Handy, VP of design ...

“For the FMF, it’s an honor to have Adidas remain part of our history for 10 more years. This collaboration is built on shared values, with Adidas showing a deep commitment to respecting our ...