At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.

It’s official, Adobe (NASDAQ:ADBE) is now a victim of generative AI. Or at least that certainly seems to be the conclusion from Wall Street, with the stock being left out of the broader tech rally.

For the Firely AI-powered image generation tools Adobe is focused on leveraging its existing toolsets to make integrating ...

is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for production-ready content Leading brands and ...

Alexandru Costin, Adobe's vice president of generative AI, said the company is working to generate 4K video and will remain focused on quality rather than longer clips. "We actually think that ...

The company is also working on a "Premium" tier (it hasn't announced pricing for this yet) that lets users create 500 AI videos per month, according to Adobe's VP of Generative AI, Alexandru Costin.

As Adobe continues to advance generative AI tools to inspire and support creative endeavors, it remains committed to doing so responsibly, guided by its AI Ethics principles. Firefly is only ...

Aside from video, a generative AI capability Adobe announced today is Scene-to-Image. This allows 3D creators to perfect a 3D sketch into a high-resolution image, changing angles and perspectives ...