Effective performance advertising with personalized offers is key, as brands are likely to set different discount levels across various product categories based on users' or segments' preferences.

The best part about Walmart's Black Friday sale is the retailer released a Black Friday Ad, allowing you to preview today's ...

The head of fashion advertising talked about its viral and fully shoppable Victoria's Secret fashion show event and the tech ...

The RealReal explored the recent trend of paid loyalty programs and why businesses are adopting them more, using news ...

Neighbours, meanwhile, welcomes back Ramsay Street royalty in the form of Shane Ramsay, who was last seen two years ago for the Channel 5 finale. A lot has changed for the legendary Erinsborough ...

With only 47 days until Christmas, now is the time for brands to ramp up their holiday marketing. Get expert tips for crafting emotionally resonant campaigns.

Amazon is making big moves in the fashion world, making an appearance on the runway at the CFDA Fashion Awards at the end of ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.