Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

From the floral outfits of Blake Lively to Jenna Ortega's Beetlejuice-inspired goth looks, check out celebrities who aced method dressing.

Pink towels were draped across the back of the seats at the arena and songs from the “Barbie” movie were played during ... fans received either a Barbie-themed sherpa belt bag or Hawaiian ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

Luckily, leading retailer Argos has done all the hard work for you by revealing its list of must-have toys for 2024. The list ...

Details on the film remain slim, but it features an all-star production team led by Margot Robbie, who is no stranger to success coming off the massive blockbuster Barbie film last year. No plot ...

As an adult who once played with Hot Wheels and has a daughter that knows Barbie, this sounds like a great park to take my ...

Forget the hype. Friday the 13th might be l uckier than you think. For one thing, you can get cheap doughnuts. Today only, ...

Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.

These easy and last-minute couples costumes for Halloween are funny, unique, and come together on the cheap. Find your ...