Xbox's chief strategist is considering in-game ads that might help "keep our products affordable" and "fund outstanding work ...

Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.

Just 100 days ago, when n CEO Asha Sharma replaced long-serving executive Phil Spencer, she said she’d work to “understand ...

A new memo from Xbox CEO Asha Sharma highlights a key focus on holiday 2027 amidst rumors of Project Helix's release window.

Xbox CEO Asha Sharma has outlined plans to "reset" the business amidst reports of 'significant' layoffs and budget cuts.

Initially, Sharma used the opportunity to highlight how Xbox's new team has "done so much to start to revive Xbox", pointing ...

Microsoft’s recent announcement marks a significant shift in the gaming landscape, as Xbox Live multiplayer is now free for all players. This decision eliminates the long-standing paywall that ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. It’s a big rollercoaster ride over at Xbox these days, with new CEO Asha Sharma, ported over ...

Microsoft's new Xbox CEO, Asha Sharma, is bringing over executives from the CoreAI engineering group where she worked before, along with a director at her previous company, Instacart. Xbox has seen ...

Ashley has been writing about video games professionally for over eight years, but her path into gaming journalism wasn't exactly a straight line. She grew up playing games and got a Nintendo 64 when ...

A third-person action-adventure where a robot detective uncovers the mystery behind humanity’s disappearance. From talent behind Love, Death & Robots, DreamWorks, and Crytek. At a high level, the ...

Amazon is almost doubling the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month, the tech giant announced March 13. According to Amazon, the cost of ...