GoPro athletes Jaxson Riddle and Reed Boggs delivered standout performances in the men's event. Riddle earned the Best Trick ...

The sponsorships may seem like an unlikely fit, but "that's simply us looking at where our customers are," the company's CEO ...

EU antitrust regulators on Thursday opened an investigation into Austrian energy drinks maker Red Bull, saying that it may be restricting competition, in particular the energy drinks sold by its ...

Women in professional rodeo will now have their own league season.

Harley-Davidson has officially revealed new details of the highly anticipated Harley-Davidson Bagger World Cup during a press ...

An Ohio police officer was wary a call was bull, but it turned out to be exactly that. Officer Ronald Hook of the Alliance Police Department received a suspicious activity call on Thursday of a man in ...

Professional bull riding fans, there’s a home for you on Paramount+. Skydance-owned Paramount and Professional Bull Riders have recently inked a new five-year media rights agreement to make the ...

Skydance-owned Paramount and Professional Bull Riders have signed a five-year media rights agreement that would bring PBR's ...

Paramount has inked a new five-year media rights agreement to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) tour Unleash The Beast starting in the 2026 season on ...

If you ask the PBR, “There’s never been a better time to be a bull rider.” In recent years, bull riding prize payouts have climbed to record heights and the bulls are faster, stronger and ranker than ...

Professional Bull Riders star John Crimber looks, walks and talks like just about any other Texas cowboy, but he’s not quite the same as the others. Crimber will be representing the Florida Freedom as ...

LAS VEGAS (KTNV) — There are 12 Professional Bull Riders team events within a season and they all lead up to the team championship in Las Vegas. “It’s truly the Super Bowl of our sport,” New York ...