Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest, with viewers voting “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial during ...

• Uber Eats and Instacart took similar tacks, brings out a multitude of products and characters all in the name of showing ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

One alcohol company was dominant in Super Bowl ads for three whole decades. So, why did it finally decide to step aside from ...

ST. LOUIS – A federal jury has awarded a St. Louis father millions of dollars after his son was shot and killed by police nearly a decade ago. The jury awarded Dennis Ball-Bay $18.75 million in ...

The commercial, entitled “First Delivery,” is the 47th Super Bowl ad to feature the Budweiser Clydesdales. The horses have appeared in some of the most iconic Super Bowl commercials of all ...