Foot Locker has recently pushed more deeply into the basketball category, leveraging partnerships with brands like Nike and Jordan to bring new product to life.

Foot Locker 2024 multi-brand holiday campaign, Step Into Your Gift, features NBA athletes Anthony Edwards (Adidas) and LaMelo Ball (Puma), Grammy-nominated artist Coi Leray (Adidas), and leading style influencers.

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.

To kick off the holiday season, Foot Locker will unveil its 2024 multi-brand holiday campaign, Step Into Your Gift. The campaign highlights NBA All-Stars Anthony Edwards (adidas)

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been spotted in Foot Locker's newest holiday campaign, walking and dancing to music while sporting adidas Originals fave sneakers like the ...