A games industry analyst claims that companies are hoping for GTA VI to cost $100 to offset rising development costs and inspire other games to increase prices.

Video games have never been more prevalent or elaborate, but the industry that creates them is currently facing unprecedented headwinds amid spiraling costs, intense competition, and a stagnating player-base.

Some gamemakers want 'Grand Theft Auto VI' to be priced between $80 and $100 to give the game industry "hope" as it continues to struggle financially, analyst Matthew Ball has said.