First fashion and accessories and now Alessandro Michele is about to put his stamp on Gucci’s fragrance portfolio. The Italian luxury brand will this week unveil its latest scent, Gucci Bloom, the ...

Ambrosia di Fiori, with its mellow, uplifting scent like nectar, will also be relaunched as a standard product on the same day. In-store events commemorating the launch of these two fragrances will be ...

Kering recently signed a new deal with L’Oréal to create fragrance and beauty lines for Gucci after its current partnership ...

Jodie Turner-Smith’s latest role has her smelling roses. The actress and former ESSENCE cover star is the face of Profumo di Fiori, the newest fragrance in the Gucci Bloom collection. She tells us ...

Gucci Beauty is promoting its Bloom Profumo di Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual "garden of dreams," ...

When Gucci creative director Alessandro Michele was thinking of the faces who would best represent Gucci Bloom (a memorable mix of tuberose, jasmine, and Rangoon creeper), he landed on the coolest ...

Florence Welch has joined Anjelica Huston, Susie Cave, and Jodie Turner-Smith as one of the faces of the new Gucci Bloom campaign. Taking to Twitter to share the news, the Florence + The Machine ...

“There’s this weird societal belief that when you become a mother so much of your womanness becomes less,” Jodie Turner-Smith tells Vogue in Act II of The Awakening series. “Anyone who has sat beside ...