So when I was trying to decide which streaming stick to buy a while back, the Fire TV Stick 4K Max was an easy choice, ...

Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.

Matthew Ball says the idea is not to "cram ads in everything," but to find a way to put ads in games in a more acceptable ...

This year's XBOX Games Showcase gave us a lot of reasons to be excited for the future of XBOX. Gears of War: E-Day looks like a great return to form for the franchise, Fable is shaping up to be well ...

The Women-Led Games Showcase contains multitudes, obviously. The summer 2026 edition of the show certainly proved this point ...

Sharma says that when she took over as CEO in February, the price of console storage was twice as high as last fall, and those costs have since doubled yet again.

Once again Xbox say they need to reset the business, because turning it off and on again the last three times didn't do the ...

Xbox is reportedly planning yet more layoffs soon. An internal email to employees from CEO Asha Sharma puts the blame on the ...

Xbox CEO Asha Sharma and Xbox executive vice president and chief content officer Matt Booty have published a memo sent to ...

New Xbox CEO Asha Sharma outlined several “surprising and even frustrating” realities facing the Microsoft-owned gaming ...

Xbox's senior management defines exactly what Xbox console exclusive means, clarifying that Xbox is now bigger than just a ...