Sometimes the most beautifully packaged, heavily advertised options are designed to look expensive rather than to actually be ...

I can’t remember the exact age I was when my love affair with fragrances began. I have vivid memories of playing dress-up in my grandmother’s closet—and the finishing touch of every outfit was always ...

When I first started dabbling in fragrance, I figured out quickly that expensive perfumes were generally the most hyped. But I was a ~woman on a mission~ to smell really frickin' good and spend as ...

With Halloween coming up, it’s time to get into the spooky spirit with a Halloween-themed fragrance – because who doesn’t want to smell like a ghost, right?! It’s hard to characterise what a ...

Legendary perfumer Olivier Cresp, the nose behind Mugler Angel and Dolce & Gabbana Light Blue, says there is one category to pay attention to this year: gourmands. “Out of every 10 fragrances launched ...

Perfume shopping is not only a very personal experience, but a gendered one, too. For years, "claiming" fragrance notes was the frontline of the beauty industry's battle of the sexes: Florals, fruits, ...

If you’re new to the world of lactonic perfumes, Ellis Brooklyn’s Vanilla Milk is a great place to start. Its scent profile will please vanilla perfume wearers, but it’s not overly reliant on the ...

For those of us who read the tea leaves of scent sales, 2025 is shaping up to be a good year. The “fragrance index”—a kissing cousin of the “lipstick index”—seems to be looking up: For plenty of ...

Cheap Perfume have released a new song. It is called “Dead If I Do” and is off their upcoming album Don’t Care. Didn’t Ask. which will be out on October 3 via Snappy Little Numbers. Cheap Perfume ...

I am the beauty and fashion commerce writer. Fragrance shopping is a deeply personal experience that can be challenging to get right. The best perfume subscription boxes, such as our top pick, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The best wedding day fragrances are more important than you might think. After all, the perfect wedding day is made up of many tiny moments: From the first dance, the cutting of the cake, to the ...