Duke basketball freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance.. The company made the announcement Monday morning ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

On Monday morning, ESPN's Adrian Wojnarowski reported that Duke basketball freshman forward Cooper Flagg "has signed a significant shoe endorsement deal with New Balance" ahead of the 2024-25 season.

I love New Balance, but Duke is with Nike, so we have to do that for now." Spoken like a 10-year vet walking the line perfectly between both brands. New Balance knew that this could happen when ...

Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Dressed from head-to-toe in New Balance threads — Flagg signed a significant endorsement deal with the popular shoe brand in August 2024 ... Who makes up your Mount Rushmore of Duke basketball ...

With the NBA Draft decision deadline fast approaching, all eyes are on Duke star Cooper Flagg. Widely projected as the No. 1 overall pick in the 2025 NBA Draft, Flagg's future rem ...

Incoming Duke freshman basketball star Cooper Flagg is signing a shoe endorsement deal with New Balance, the company announced Monday. The financial terms of Flagg's deal weren't disclosed in New ...