Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines "is the only active high school player (boy or girl) to have an NIL Deal with Jordan," according to a story ...

The No. 1 Oregon Ducks travel to Camp Randall Stadium for a Big Ten showdown vs. the unranked Wisconsin Badgers on Saturday ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

The basketball star, coach and the man credited with connecting Jordan with Nike, Raveling shares wisdom from the sport ...

After almost a decade of making headlines around the globe, Trump’s “brand is… sort of the Nike or Apple of politics ... will ...

The deadly chokehold will take center stage this week in the manslaughter trial of Daniel Penny charged in the death of ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The online fundraiser event also includes a special opportunity to purchase this year's 20th anniversary commemorative ...