Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

A Rio de Janeiro zoo is giving ice pops to a bear, a jaguar, wolves and monkeys for some welcome relief from Brazil's ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...

Walmart’s brand refresh annoyed the internet with people complaining they couldn’t see the difference between the new logo ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be met with ridicule and derision — often the hard way. On the other hand, ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

T&Cs apply. The price you pay to insure your Jaguar will depend on the model you drive, as well as your personal circumstances. Your age: Generally, the older you are, the less you pay for insurance.

As a status symbol, your car choice tells a lot about your preferences and lifestyle – think of a 20-year-old beat-up station wagon and compare ... There's much more to the Jaguar logo than meets the ...