Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...

“Oh my dear god, Mattel accidentally listed “Wicked dot com” (porn site) instead of “Wickedmovie dot com” (official site) on the Wicked movie doll boxes. And it seems to be on most of the boxes in the ...

From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but ...

Walmart’s holiday toy shop has thousands of gifts for kids and adults starting at $10. Shop 10 playsets from top brands like ...

Despite the huge popularity of this iconic toy, Barbie has sparked her share of debate since she first hit the market 60 ...

The Barbie Phone includes plenty of ... MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include ...

"This year, Barbie is excited to showcase a doll that honors Diwali in commemoration of one of India’s most popular festivals ...