This autumn’s two biggest blockbusters couldn’t be more different: one is a colourful musical extravaganza led by women, and ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Customers can shop millions of deals across more than 35 categories, including electronics, home, beauty, and fashion from popular brands like Sonos, Staub, Supergoop!, and Levi’s. Customers can also ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...

“Oh my dear god, Mattel accidentally listed “Wicked dot com” (porn site) instead of “Wickedmovie dot com” (official site) on the Wicked movie doll boxes. And it seems to be on most of the boxes in the ...

From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but ...