Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

Reddit has launched new AI tools that turn user discussions into insights to help brands create smarter ads and connect better with their audience.

Brands are demanding high-performing tools to penetrate the fast-paced digital crowd, and platforms like Reddit, Snap and Pinterest have no option but to provide a basket of real-time ad tools to their clients.