The Black College Football Hall of Fame is moving the Allstate HBCU Legacy Bowl to Atlanta on Feb. 27, 2027, widening access ...

The HBCU Legacy Bowl is moving to Atlanta, giving one of Black college football's premier showcases a new home in one of the ...

JACKSON, Miss. (WJTV) – The Southwestern Athletic Conference (SWAC) announced multiple football games for both Jackson State ...

The SWAC released its TV schedule Wednesday. All 12 FAMU football regular season games will air either on SWAC TV, ESPN, or ...

The Southwestern Athletic Conference is taking an uncommon approach by making SWAC TV a Strategic Limited Partner in ...

The SWAC announced that SWAC TV has joined Mercurius Media Capital (MMC) as a Strategic Limited Partner. The move makes SWAC ...

The Southwestern Athletic Conference (SWAC) released its TV schedule for football matchups in the regular season.

Texas Southern University is mourning the loss of legendary athletic trainer and SWAC icon John "Doc" Harvey, who passed away ...

The Southwestern Athletic Conference is expanding the reach of its digital sports platform through a new media partnership ...

"We look for media partners who have real trust with their audience,” said Piyush Puri, Founding Partner, Mercurius Media Capital. “The SWAC has built that over a century. SWAC TV now gives brands a ...

The SWAC released its 2026 SWAC TV football schedule, 50 games from Week 0 on Aug. 29 through the Turkey Day Classic, after ...

The SWAC has announced its 2026 football schedule on its streaming platform, SWAC TV, which features 50 games set for ...