Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

The HUGO x FFS GO-2 sneaker, which debuted at Men’s Paris Fashion Week, officially launched at a flower-filled pop-up in ...

A shopper found a high-quality Pendleton jacket the thrift store, a great way to build a luxury closet at just a fraction of ...

Tiger Woods' Sun Day Red brand has released a new ... comes into view alongside the Sun Day Red logo. Towards the end of the ...

Adi set about revolutionising sportswear to include tailor-made shoes that would aid athletic ability. The brand's logo has ...

Here’s the branding news we’re tracking this week. This week in branding news, Audi revealed a new logo, the hosiery brand ...

With a 4mm drop – in line with Altra’s recent decision to move away from producing zero-drop shoes only – and the brand’s ...

Ravena became the first Filipino to get a player-exclusive shoe from Jordan Brand, said the sports apparel brand, which ...

Their collaboration began in 2023 when Angel Reese, then playing for LSU, became Reebok's first long-term NIL signing.

Priced at $110, the low basketball shoes were designed with feedback ... They’re finished with the iconic Jumpman logo inspired by NBA star and brand namesake Michael Jordan, whose game-changing ...

The Jordan Heir Series is the lowest-cut shoe currently in the brand's lineup and features a combination of mesh and a flexible cage on the sides. The shoe is also equipped with a drop-in Cushlon ...

Now, Jordan Brand is building on that progress with a new hoop shoe inspired by the women's game. Jordan Brand is ushering in a new era of basketball performance and style with the introduction of ...