In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

President and chairman Giuseppe Santoni takes us on a tour of his factory in central Italy and shares how he turned a family ...

ZURICH (AP) — ZURICH (AP) — On Holding AG (ONON) on Tuesday reported third-quarter earnings of $35.2 million. The Zurich-based company said it had net income of 10 cents per share. Earnings, adjusted ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

A spark of possibility lit up RW Fick Secondary School, as BIC and Bata Toughees joined forces to support South African learners in a powerful way, revitalising the school and providing school shoes ...

What makes it jarring is the constant shift from the supporting husband and the happy wife to their sparkling shoes. Ad ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

As soon as it was certain that Trump had won the elections, business news media started publishing a lot of stories about worried investors in China-based manufacturing facilities as well as US ...

The UK based sportswear retailer brings some of the most exclusive collection of merchandises to the UAE through their newly ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...