This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Research shows that while overall toy sales are in decline in the US ... Tutt said the release of Star Wars series like "The ...

“Dancing With the Stars” hit a new milestone on Nov. 12, and revealed who was heading to the semifinals for Season 33. The ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

My Little Pony has finally earned a place in the National Toy Hall of Fame, joining Transformers and the card game Phase 10 ...

We’ve always wondered what the Toy Story characters’ love lives were like — or what their actors’ relationships were like.

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

The beloved toy was a finalist seven times before finally crossing the finish line!" Hasbro's mini-horses, distinguishable by ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched "Wicked" dolls.

Barbie is packed with references to the history of Mattel's iconic toy, but Margot Robbie asked director Greta Gerwig for one ...