Tis the season for the Starbucks seasonal menu, and on Starbucks Red Cup Day, which takes place on Nov. 14, the coffee chain is giving out a reusable limited-edition holiday cup for free with the purchase of any Starbucks holiday beverage.

You can expect three new Refreshers, a cold drink option, on the holiday menu. The lineup includes the Cran-Merry Orange Refresher with sweet orange, tart cranberry and warm spices with notes of cardamom, cinnamon and nutmeg, shaken with ice, water and real cranberries.

Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.