Bill Brandis and Bill Alverson are the rush coaches featured in Lifetime's new show 'A Sorority Mom’s Guide to Rush!' Speaking exclusively with PEOPLE, the pair offer up their best, albeit a little ...

Also new: a series kickoff from Judy Lin and a Chicka Chicka book, on the New York Times list for the week ended July 26.

Aimed at creating awareness in an age where social media and instant messaging dominate communication, the guide explains ...