The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for product photos.

Google is holding a first-of-its-kind "Gemini at Work" event Tuesday to convince businesses that its generative AI offers a better option than rivals Microsoft and OpenAI. Why it matters: The largely virtual event comes amid a flurry of claims from tech providers and growing skepticism that genAI is ready for broad use beyond coding and customer support.

Workspace customers are getting new security features and will no longer need to purchase a separate Gemini add-on.