Set to last seven years, with an average annual value of $1.1bn, the contract marks the impending end of the UFC’s partnership with ESPN, a relationship that began in 2019. More importantly, however, the deal also means the end of the UFC’s pay-per-view (PPV) model.

Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

Skydance-owned Paramount will become the exclusive U.S. home of Ultimate Fighting Championship under a seven-year streaming deal valued at about $7.7 billion US, the first major strategic move by the newly merged media giant under new CEO David Ellison.