The 90th Florida Strawberry Festival kicked off on Thursday in Plant City and continues through March 9 with games, rides, livestock shows, crafts and strawberry-flavored food.

Closing in on its 90th year, the Florida Strawberry Festival still has no booze, no tobacco, no nonsense and everything strawberry in the small town of Plant City in northeast Hillsborough County. Started in 1930, it retains its Southern charm to keep its crown as the most-attended fair in the state.