Recently, we had a number of clients approach us with questions around how they should show up as a B2B2C brand, and that led me to reconsider the line between B2B and B2C — and why today’s market may ...

Picture this: it’s Black Friday, 9:32 a.m., and you’re elbow-deep in a crowd of bargain hunters moving with the aggression of a football scrimmage. Every shelf is stocked, queues snake down every ...

In the age of automation and efficiency, marketers are under more pressure than ever to deliver results with fewer resources. Budgets are tightening, expectations are rising, and the directive to “do ...

Marketers are spending more on technology than ever before—AI, automation, analytics, CRM, identity, and beyond. Each new platform arrives with the same promise: faster to scale, smarter automation, ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

In this episode of Modern Marketing and Measurement, Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels ...

At a time when algorithms shape so much of what we see and buy, advertising’s most enduring power still comes from something far simpler: emotion. In a landscape increasingly defined by automation, it ...

Most healthcare marketers are chasing visibility, and it’s costing them patients. Too many organizations treat acquisition like retail – buy more ad space, chase clicks, and hope awareness turns into ...

In a culture-first and trend-driven social landscape, reactive content offers brands a rare opportunity: to show up in real time, join conversations as they unfold and demonstrate cultural fluency.

The holiday season just isn’t the same without Kevin the Carrot. Aldi UK’s spunky mascot has been a fixture in Christmas adverts for the last 10 years, dabbling in a bit of everything from riding in ...