As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s in-depth coverage.

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...

The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.

It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

As the ad industry awaits Judge Leonie Brinkema’s decision in US v. Google (ad tech edition), get up to speed quick with ...

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...

A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

Curation might shape the next generation of ad networks while addressing challenges like transparency and scalability ...

Less than a month later, Zeta was the subject of two withering short seller reports claiming the company engaged in nefarious ...

The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.