Dive into AdExchanger's programmatic vs direct buying coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the first time.

Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Why do individual web pages now require as much memory to run as an entire operating system did 30 years ago? Ad tech, baby.

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more outcome-relevant opportunities.

Marketers debate whether to build or buy tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.

Dive into AdExchanger's privacy-safe marketing coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.