Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: ...

Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up ...

As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game.

Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks ...

Ask five advertising executives to define connected television, streaming video and digital video, and you may get five ...

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms ...

Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and ...

Marketing AI promises the ability to know whether a campaign will work before a single dollar leaves the budget. That shift, from reactive measurement to predictive decision-making, is reshaping how ...

The advertising industry could be racing toward a future where autonomous software agents discover inventory, optimize campaigns, and execute buys with minimal human intervention. But even the most ...