Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up ...

Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers will buy next, using a remarkably useful clue: what they’ve already purchased.

Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: ...

As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game.

Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and ...

Marketing AI promises the ability to know whether a campaign will work before a single dollar leaves the budget. That shift, from reactive measurement to predictive decision-making, is reshaping how ...

Artificial intelligence represents the most significant industry shift in two decades of digital evolution, requiring comprehensive workforce preparation that extends beyond professional skills to ...

Podcast advertising has long operated behind a wall. Listeners arrive through RSS feeds, consuming content in environments where individual identity is largely invisible and attribution relies on ...

Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks ...