As Generative AI tools advance at an unprecedented pace, it’s no longer a matter of if AI will shape your marketing strategies, but how you can strategically employ it to gain a competitive advantage ...

Why do ambitious marketers become CIM members? Joining our global marketing community extends beyond just support - you'll discover an environment dedicated to nurturing and advancing your career. It ...

Read to discover how aligning purpose and brand creates the foundation for determining balance between sales activations and ...

An overview of CIM our history and services. I would like to receive communications from CIM about marketing sector specific news. Thank you for subscribing to our Newsroom email. You will receive the ...

Just when you think you've seen it all, P&G is forced to address teens eating detergent pods, Elon Musk sets X's press email ...

In 2024, the understanding that gender should not determine someone’s potential as a leader is widely accepted. Leadership abilities should be based solely on individual qualities. Yet, despite more ...

In today's saturated marketplace, where consumers are bombarded with endless choices, the significance of a strong brand has never been more crucial for marketers. A good brand will connect beyond a ...

AI certainly isn't new, but public interest in it is. ChatGPT, for example, has now become a household name. As more of us use it, the more likely it is that consumers will be able to identify content ...

Marketers at all levels need to upskill with the pace of change, showing no signs of slowing. At CIM we believe in the importance of professional marketing training to ensure consistency and quality ...