The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to ...

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its ...

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around ...

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...