MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

When the calendar turns to spring, most US consumers begin an annual rite of passage: They shop. A lot. Check out how much, exactly, and how marketers can meet their needs.

Digital marketers and businesses know that social media listening and monitoring are vital for brand and reputation management and customer relations. So track these 5 keyword types.

Apple and Google are the two most valuable global brands in 2017, according to recent research. See all the Top 10 most valuable brands, as determined by Interbrand.

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to ...

For better or worse, it's an online world now. Learn how creativity works during turbulent times and why professional ingenuity is now more crucial than ever.

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current deliverability recommendations and stricter policies ahead.

Market Research - Learn a technique for thinking about your customer's perceptions.

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...