Companies have adapted and leaned on digital strategies to connect internally and externally since the COVID-19 pandemic began. The most well-laid marketing plans have had to shift drastically, and we ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Too often, businesses treat customer experience (CX) like a one-time initiative—a box to check, a department to fund, or a technology to deploy. But that mindset is one of the biggest barriers to long ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

There's good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say ...

Learn how to make your press releases stand out in AI-powered search. Discover AEO techniques to improve visibility across ChatGPT, Gemini, and other answer engines.

Editor Scott Brinker delivers his unfiltered perspective on the seismic shifts and opportunities AI brings to B2B ...

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

Martech - Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they ...