Starbucks sees room to expand with hundreds of new US stores and increased seating

Starbucks also expects changes to its loyalty program to boost sales. A three-tiered program set to start March 10 in the U.S. and Canada will have various benefits for Green, Gold and Reserve members. Starbucks has 35.5 million active loyalty members in the U.S. alone.

Starbucks to reintroduce tiers to loyalty program to encourage more visits

Starbucks is bringing back its tiered loyalty program.

Starbucks wants to lure people back in the afternoon with new energy drinks and matcha

Starbucks has an advantage in the mornings with coffee. Now, it wants to lure people back later in the day with a different type of caffeine boost.

Starbucks plots the next phase of its turnaround with new drinks, loyalty program tweaks

Starbucks released a long-term forecast and shared more details about how it plans to hit those financial targets at an investor presentation.

Vibe coffee is coming: Starbucks is building an AI 'ordering companion'

Describe your mood, get a drink. Starbucks is building an AI "ordering companion" that translates cravings into customized recipes.

Starbucks plans to open hundreds of new stores after strong earnings signal turnaround

After a tumultuous 2025, Starbucks plans to expand by opening hundreds of new stores, the company announced Wednesday.
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Starbucks Comp Sales: Why New Stores Don’t Matter If Old Ones Are Dying

Starbucks (NASDAQ:SBUX) can open 650 new stores this year, but if 16,000 existing U.S. locations are bleeding traffic, those new cafes won’t save the bottom line. The metric that matters isn’t store count—it’s U.

Starbucks says it has cracked its comeback. The COO, charged with executing the strategy, explains what's coming next

Starbucks COO Mike Grams spoke with Business Insider to outline the next phase of the company's turnaround, including new AI and staffing initiatives.