Home [www.campaignlive.com]
Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
People's Postcode Lottery releases TV-led festive iteration of …
Nov 1, 2024 · It will also feature in cinemas when Gladiator II opens in mid-November, and will run across paid social and direct marketing.. The out-of-home element of the campaign will run on major sites across the UK, including the Piccadilly Circus, The Cromination and Waterloo Domination sites.
One week, one brand, two ads slammed for racism. Why are we …
Oct 11, 2024 · Two separate Heinz campaigns made by different agency partners have received backlash this week for seemingly reflecting racist stereotypes. One, an out-of-home ad for Heinz pasta sauces created by VML and running in London, depicts newlyweds sitting in between their parents — a white husband with both his parents present, …
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
Campaign Media Awards 2024: winners revealed | Campaign US
Zenith was, for the second year in a row, the most awarded media agency at the Campaign Media Awards, while PHD's "Pink sky thinking" campaign for Warner Bros' Barbie movie claimed the Grand Prix.. OmniGOV at Manning Gottlieb OMD won the coveted Agency Team of the Year award and Mail Metro Media took Commercial Team …
Meet the TikTok stars debating opponents and influencing young …
Oct 18, 2024 · It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes.The text behind them reads, “I’m voting for Kamala 2024. Why are you voting for Trump?” The content creators were using the platform’s “live match” feature last night, hosting split-screen discussions with people who have opposing ...
Find Waldo in Etsy’s holiday campaign | Campaign US
Nov 1, 2024 · The marketers shot the work in Prague, also produced a spot in which Waldo says, “People love to find me, but me? I love finding the perfect gift,” before explaining what he likes to give to friends. Another commercial stars Etsy artist Alexis Anne Grant, an artist on Etsy, who paints a Christmas ornament with the face of a family’s dog, Hunter, after he dies as a way to memorialize him.
Heinz to pull campaign after fresh racism accusations
Oct 9, 2024 · A spokesperson for Kraft Heinz told PRWeek UK: “ As a consumer-obsessed company, we are actively listening and learning, and sincerely apologise for any offence caused by our recent ‘Smiles’ campaign. “Although it was intended to resonate with a current pop-culture moment, we recognise that this does not justify the hurt it may have caused.
Five media trends for 2025: How the ‘algorithmic era’ will change ...
Oct 18, 2024 · Retail reshapes media. Retail media continues to grow at a double-digit rate, offering advertisers access to unparalleled shopper data. With key retail players like Amazon, and even some in the finance industry, like PayPal, expanding their ad capabilities, the retail-media fusion is set to become a cornerstone of media strategies.
Unilever announces result of global media review with six rivals ...
Sep 30, 2024 · Global review kicked off in January.. From Campaign US. Unilever has reappointed WPP’s Mindshare to its media account in the US and UK but has shaken up its agency arrangements in a number of other markets, including Canada and parts of …