ANI accuses OpenAI of copyright violation over ChatGPT training
Nov 22, 2024 · The Delhi High Court has summoned OpenAI, the U.S.-based artificial intelligence company, following a petition by Asian News International (ANI), which accuses the tech giant of copyright infringement.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Experts share ad campaigns that empower women beyond …
Mar 11, 2024 · In an interview, Specht mentioned that she wanted “a more assertive, more contemporary real woman, and wanted it to benefit the women.”. While advertisements have attempted to change the course in the last few decades, society’s perception of how a woman should be has been highlighted much more than how a woman wants to be seen and treated.
Social Samosa unveils Social Media Calendar 2024
Jan 11, 2024 · From Chief Marketing Officers to social media managers, effective planning is the cornerstone of success for marketing professionals. As we enter the new year, the focus is on developing content plans, and this calendar provides a valuable tool to strategically choose the occasions you want to capitalize on.
When missing out drives buying in: The rise of FOMO marketing
Nov 19, 2024 · The use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the sapiens' brains.
Jaguar's rebranding: A car brand's leap from prowling cats to Zero …
Nov 22, 2024 · "The most beautiful car ever made." – Enzo Ferrari, on the Jaguar E-Type. This quote is famously attributed to Enzo Ferrari, and when I grew up and had the privilege to see it, I knew exactly what he was talking about. Jaguar, the British luxury automobile manufacturer founded in 1922, is ...
Moo Deng the Hippo recommends ‘H for Handwashing' with …
Nov 11, 2024 · Lifebuoy sees this as a major leap in its goal to ingrain handwashing into the lives of kids everywhere. As Khim Yin Poh, Lifebuoy's Global Brand Vice President, puts it, “We are thrilled to work with the world’s most popular and adorable hippo Moo Deng, and the most tech-savvy and loving AI-Teacher Hippo, for our ‘H for Handwashing’ campaign.
Bold ideas need fearless selling with deep conviction: Himanshu …
Nov 7, 2024 · Bold ideas need fearless selling with deep conviction: Himanshu Saxena Himanshu Saxena, COO & MD of BBH India and a jury member for Social Samosa's 30under30, emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.
Brands turn Monday blues into marketing gold with humor
Nov 18, 2024 · Brands turn Monday blues into marketing gold with humor & relatability Brands have been using Monday blues as a way to connect with audiences, blending humor and relatability to make the start of the week more enjoyable.
Case Study: How Crocs leveraged monsoon to encourage …
Aug 12, 2024 · Case Study: How Crocs leveraged monsoon to encourage unfiltered self-expression, reaching 150M+ users In order to further strengthen its connection with Gen Z consumers in India, Crocs’ ‘Splash Your Style’ campaign focused on the core values of self-expression, individuality, and cultural relevance.