Logos – Brand and Visual Identity – UW–Madison
The W Crest is UW–Madison’s official academic logo. There are several variations available, including horizontal and vertical, full color and one color, and crest-only. Browse and download Logo usage.
Brand and Visual Identity – UW–Madison's official brand guide – …
Your source for the University of Wisconsin–Madison brand and visual identity. On this site you will find UW logos, colors, templates, guides, and more.
UW–Madison - Brand and Visual Identity
Logos. Download or request official UW–Madison institutional logos, departmental logos, and other university marks.
Brand Graphics | Brand Style Guide - University of Wisconsin …
This new brand reinforces the role our Universities of Wisconsin have in providing a network of opportunities to make a difference. We have provided new Visual Identity elements (including a logo, mark, map, and fonts), as well as an updated Writing Style Guide, to support this new brand.
What’s in a W? A history of UW’s famous W designs
Apr 8, 2021 · The current “W” logo aims to embody tradition and campus spirit. The combination of the “W” crest and “Wisconsin” wordmark contains elements from the Wisconsin Fieldhouse, constructed in 1929, making it a familiar icon for the institution. Credit to UW Media
Brand Colors | Brand Style Guide - University of Wisconsin System
“UW Teal” is the main primary brand color for the Universities of Wisconsin. It is used in our logo along with black. UW Teal should be the dominant color in most layouts. Tints and Shades are also acceptable.
Typography | Brand Style Guide - University of Wisconsin System
Logo and Heading Fonts. The Universities of Wisconsin Logo is created with Proxima Nova and Ernestine Pro. These fonts can be used for headings and titles. They are available in the Adobe Creative Cloud font library.
University of Wisconsin Logo - Logos-world
Aug 6, 2024 · A key detail of the commonly used University of Wisconsin logo is the architectural stucco element of Wisconsin Field House. In the first version, it was absent, appearing in the identity only in 2001. The ornament resembles a heraldic coat of arms and marks the campus, an unbreakable symbol of the spirit and long tradition of UW’s high prestige.
Brand and Visual Identity - Office of Trademark Licensing
It introduces the key typography, sizing, and more — for highly recognizable marks including Bucky Badger, the Motion W, and other athletics logos. UW–Madison’s Brand and Visual Identity website explains the vision and rationale for UW’s brand.
Use of Institutional Names, Logos, Symbols, and other Trademarks
UW–Madison recognizes that the use of its logos, images, and names fosters a sense of pride and collective identity within the university community, and can provide potential sources of revenue or other non-financial benefits in support of university programs.
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