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Finding Good Ads | Marketing | Advertising on Instagram: "Titan Raga’s #BreakTheBias ad sought to challenge how people subconsciously judge women’s success in the workplace. The commercial opens in a boardroom where executives discuss a recommendation for promotion for someone named “Kiran,” assuming from the context that Kiran must be a woman and that her success comes from being close to her male boss. When the real Kiran shows up and turns out to be a man, the reveal forces the room — and vie
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Finding Good Ads | Marketing | Advertising on Instagram: "Madhya Pradesh Tourism’s “Hindustan ka Dil Dekha” ad took a strikingly minimalist route to sell the state’s diversity. The film uses close-ups of expressive human eyes that subtly morph into landscapes, wildlife, monuments and textures of the state, suggesting that to truly see India, you need to look into the heart of it. With almost no dialogue, the ad relies on visuals and music to do the heavy lifting, making it instantly arresting. W
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Finding Good Ads | Marketing | Advertising on Instagram: "Suhana Masala’s recent “Masala Dost” ad taps into India’s deep love for flavour with a light, food-centric story. The campaign focuses on how Suhana understands the emotional side of cooking — especially when it comes to beloved ingredients like paneer — and brings that connection to life with quirky, relatable scenes showing food lovers bonded by taste and spice. The idea is simple: if you’re a true food fan, Suhana’s mixes feel like a b
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