10 years of ‘Superhumans’: Inside Channel 4’s transformational Paralympics campaign
marketingweek.com
10 years of ‘Superhumans’: Inside Channel 4’s transformational Paralympics campaign
Channel 4 marketing director Amber Kirby and former CMO Dan Brooke reflect on the stories behind the broadcaster’s three ‘Superhumans’ Paralympics campaigns between 2012 and 2021.
Mar 28, 2022
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Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek | Facebook
3:01
Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek | Facebook
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