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Starting a business isn’t just about passion, it’s about knowing exactly who you’re building for. In this week’s mini-episode, @Emma Grede gets honest about the part most entrepreneurs skip: testing if there’s actually a customer on the other side of your idea. Because passion matters… but passion alone won’t pay the bills. Emma breaks down the reality of sacrifice, setbacks, and trade-offs, and why your why has to be strong enough to carry you through the tough spots (and trust us, they’re comi