Cadillac's Stellar Super Bowl Commercial and JFK's Moon Speech
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Cadillac's Stellar Super Bowl Commercial and JFK's Moon Spee…
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TikTokash_olive423
Comparing the debut of a Formula 1 racecar to America’s moon landing is ambitious, even a little audacious. But for Cadillac F1, making an Apollo 11 analogy in its Super Bowl ad felt right. The spot from Translation mixes dialogue from John F. Kennedy’s iconic “We Choose to go the Moon” speech with visual effects showing the racecar coming together. It culminates by revealing the race car’s visual identity, known as a livery in F1, for the first time. Outside of a short teaser, Cadillac F1 kept
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