Dan Murphy’s reaches for AI to bolster price guarantee
theaustralian.com.au
Dan Murphy’s reaches for AI to bolster price guarantee
Liquor retail giant Dan Murphy’s is increasingly turning to AI to protect one of its most important corporate values, its lowest price guarantee, as it harnesses lightning speed scanning and analysing tools to check on liquor store rivals and their price movements.
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Dan Murphy has an Eye for Value.“The Dan Murphy’s logo isn’t just an iconic branding device; it’s now a ubiquitous part of the Australian liquor and retail landscape. So, when we started thinking… | BMF Australia
Dan Murphy has an Eye for Value.“The Dan Murphy’s logo isn’t just an iconic branding device; it’s now a ubiquitous part of the Australian liquor and retail landscape. So, when we started thinking… | BMF Australia
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Now Open: Dan Murphy’s at Dunreath Village! 🍷 The brand-new 1,250 sqm Dan Murphy’s has officially opened its doors, joining Woolworths at Dunreath Village - just a short stroll from Costco and DFO Perth. Explore an extensive range of drinks with Dan Murphy’s lowest price guarantee, plus enjoy: ✔️ Convenient direct-to-boot service 🍇 Specialist precincts for wine, whisky and local heroes 🥃 Daily tastings at the ‘Magic Moments’ area 🎓 On-demand micro-classes at the Merchant’s Corner Drop in tod
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