I’m re-reading the Expectation Effect by David Robson…I'm a bit of a geek when it comes to trying to understand how our brains work 🤓. He describes our brain (and neuroscientists agree) as a “prediction machine”. Our brain is constantly “filling in the picture” and shaping what we feel and how we perform based on past experiences we’ve had and what we expect to happen next (this is how a phobia is formed, or a feeling of being loved… or not loved). In practice, that means our beliefs can tilt e

Expectation confirmation theory - Alchetron, the free social encyclopedia