The most catastrophic advertising ROI for France Télévisions
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YouTubeStéphane Edouard
The most catastrophic advertising ROI for France Télévisions
Depuis 2022, France Télévisions verse 2,5 millions d'euros par an à Brut pour la couverture du Festival de Cannes. Selon Jean-Jacques Cordival, président de la Fédération CGC des médias, sur Le Figaro TV : « Pour faire quoi ? L'ouverture, la fermeture et quelques petits reportages. On aurait pu tout faire sans Brut. » L'argument ...
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